Does Your Magento 2 Theme Matter to SEO Performance?

With the evolution of the internet, many websites are being made every single minute. In the present time, anyone can make a website with very little coding or no coding at all. Making a website creates a lot of business opportunities but it also comes with many problems. That’s why without having experience, it is best to get in touch with a skilled SEO Agency that can help with all your website optimization needs

What is the primary thing you want to do after creating a Magento 2 website? You want to customize the theme and look of your Magento 2 store that exactly matches your brand voice. There is an enormous number of theme templates available in the market.

But does your Magento 2 Theme Matters for website rankings and SEO Performance?

The answer is YES. In this article, I have covered how themes impact SEO and ways to make a theme SEO-friendly. This guide will help make the right choice while selecting a theme for your Magento 2 store. You still need to optimize your website for SEO, but SEO-friendly can solve a lot of problems.

How do Themes Affect SEO?

Earlier, SEO was very easy. Place a couple of keywords and some link building will rank you high. But with the changing SEO factors, brands need to make every effort of optimization to get desired results.

Even if your content is good, you will notice lower rankings if the design, theme, and template are not lined up together.

The unattractive design will drive users away

Source: Pinterest

If the design of your Magento 2 store is stuffed with things it might turn away users. There should be a balance between content and images, user interface, and appearance. Think about what your target audience likes. Make the navigation of your website easy for users to increase the user experience. A good user experience is one of the ranking factors of Google.

Users will get bored with low-speed website

Source: Gfycat

Website speed is very important. A shopper will leave a website if it needs more than 4 seconds to load. People hate it when they have to wait much longer for a page to load. Poor load speed will increase bounce rate and decrease revenue. Your theme must help to load pages faster and keep the visitors happy.  

Poor Structure will confuse Search Engine

Source: Pinterest

For search engines, the code behind the theme matters not the look of the website. If the code is not well structured, the search engine is unable to understand what the website is about. The structure is also related to the speed of the website. If the elements that are at the bottom of the page loads faster than the top elements, Google considers it as a bad practice.

How to make Theme SEO Friendly?

A theme or template makes your website look good. A theme of being SEO friendly is an added advantage for the website. These days every theme is SEO friendly. So here is How to make your theme SEO friendly.

HTML Markup

The search engine sees your website through HTML so it is very important for making your theme SEO friendly. To make your content understandable for search engines, you need to use HTML heading tags wisely. 

Page Speed

Users don’t like slow-loading websites. The website speed lowers when a theme is not developed properly. If the upper part of the website loads after the lower part, it affects the user experience of the store, and the site appears to be loading slowly. 

Responsive Design

Having a responsive design is a prerequisite. If your website doesn’t run well on search engines, you will lose traffic. Another thing is the images on your website. If the images are not well sized to fit every screen size, it results in a poor user experience. Images also make the website slow.

Structured Data

Structured data is very useful for search engines. It allows the search engine to show a part of your page on the Search Engine Results Pages, where the user decides whether to open the link or not. This is exactly what we call a Rich Snippet.

Content Organization

Themes should indicate to search engines which section of the website is important. Content should make use of H1, H2, H3 tags, and paragraph tags to segment content. If there is an image it should contain alt text to let the search engines know what the image is about. All these must be managed by the theme.

Final Say:

Hence, themes are not only for design but matter for SEO as well. If your Magento 2 theme does not load your site faster or is not easily understood by search engines, it will affect you in an adverse way.

Make sure you check the above-mentioned points while selecting a theme for your Magento 2 store or avail of the PSD to Magento Theme Conversion Service.

If any questions or opinions, mention them in the comment section without a hitch.

Happy Reading!

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