Why 75% of Your Marketing Emails are Never Opened and What to Do About It

Hello Folks?

I hope you doing well, Today we have come up with a very interesting blog for your email marketing strategies.

if you put hard effort into creating email templates and gathering customer databases to run a successful email campaign, it’s very necessary that your campaign emails are delivered right into your customer inbox?! In case if you’ve not been using email marketing software to ease your efforts and track your results, there are many cheap and free email marketing software, to begin with. Next, you will learn how you will take maximum advantage of your email marketing campaign.

But then, if this is the case, why does it seem like 74% of your emails are going unread? Maybe they’re not being opened at all, or maybe they’re being opened but whatever platform you’re using says the read percentage isn’t high at all. What are you doing wrong, and how can you make things better?

Let’s find out.

Your Emails aren’t Relevant?

Think about your own email inbox. If you’re scanning through your inbox on a normal day, you’ll probably find that you’re unconsciously looking for emails that are relevant to you. If you don’t relate to an email or you’re not interested in the subject line, are you going to open it? Probably not. Are your customers? Probably not.

Always make sure your email content is relevant to the times and to your customer’s interests. This is why it’s so important to create email lists and break your mailing list recipients down into categories and target them separately.

A note on this; make sure you’re not sending your customers the same offers and discounts month in, month out. They can tell when this is happening, and your offers will lose their sense of urgency, thus becoming less relevant.

Your Subject Line Doesn’t Pop?

Your subject line is perhaps the most important aspect of any email. It really doesn’t matter if you’ve written the best marketing email ever that’s going to change the game of marketing forever. If you don’t have a subject line that makes people want to click, nobody is going to read it.

Now, there’s a fine line between writing an email subject line that’s spammy, and one that attracts attention and is irresistible to click. You don’t want it to be clickbait-y, but at the same time, you kind of do. It’s a fine line to walk along.

In your subject line, make sure you’re accurately representing the contents of the email, but you’re doing it in such a way that’s unique and will stand out from the rest of someone’s email inbox. A lot of this will be trial and error to see what works for you, as well as make sure the subject lines fit your brand image.

You’re in the Spam Folder?

If you’re in the spam folder, this is not a good place to be, and it’s no wonder, so few people are opening your emails. The best way to avoid this is by operating an opt-in policy, so people signing up confirm they have signed up, and that you’re sending emails from a reputable IP address.

Make sure you’re sending through verified domains, such as MailChimp or ConvertKit, and all your email subscribers have whitelisted your email address. Keep your address at the bottom of the email, and don’t be deceptive in your emails.

If you try and fool people with your content, they’ll flag you as spam, and you’ll end up going in the spam folder.

Write to Your Friend (One Person)?

It’s easy when you’re writing your emails, to aim to write for a group of people, as though you’re addressing your audience, which of course, you are. However, emails are personal and should remain personal. When you write, write on a one-to-one basis as though you’re speaking directly to someone, like you would email a friend.

“This is far more likely going to help people connect to your email content, and will make them far more likely to read what you’ve written, instead of just skimming it, and off they go with the rest of their days” explains Sam Harris, a marketing blogger.

Your Mailing List Isn’t Fresh?

So, you’re looking at the analytics of your email platform, and you’re scratching your head wondering why your open rate is so low. How can this be? You’re writing great content, and you’re nailing the subject lines. There’s nothing you can do better. Well, have you thought about how fresh your mailing list is?

Sure, you’ve spent a ton of time building up your list, and you don’t want to get rid of anyone, but the truth is, some people move on. It’s a fact of life. Perhaps someone signed up four years ago to get a discount code from you, and they have never opened an email from you since because they’re simply not interested. The best thing to do is to go through your email list and cull off the people that aren’t interested.

“Yes, this process sucks, but it’s essential if you want accurate figures and you want to make sure any inactive subscribers are gone so you can focus on the ones that matter. If they are interested, they’ll add themselves back another time. As a rule of thumb, try to cut off anyone who hasn’t been active in the last six months to keep your list super fresh,” shares Charlotte Codling, a business writer at Academic Brits.

A Level of Attention to Detail?

This point should go without saying, but it’s so important that we can’t just leave it out. If your message or email or subject line has spelling mistakes, typos, and grammatical errors, this is going to put people off reading, and most of the time they’ll just see you as spam and will delete the email altogether.

Have respect for your reader and audience. If you’re not putting in the effort to proofread and check your content over, but instead just send out any old thing, readers will pick up on this and won’t want to interact with you.

Over to you!

Email marketing. Some businesses swear by it as the golden form of connecting with customers, whereas others have dropped it entirely for other strategies, like social media and targeted advertising. However, the stats don’t lie, and it’s true that, for the majority of businesses, email marketing is the best way to go.

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