Do you know that you can create customer groups in Shopify and categorize different Shopify customers into different Shopify customer groups according to the tags assigned to them on the basis of their search criteria in Shopify?
Of course, YES. Don’t underestimate Shopify. Shopify allows you to do it all.
You can organize your Shopify customers into different Shopify customer groups.
By doing this, you can easily identify trends and compare them with certain customer groups in Shopify.
Contents
Step 1 – Go to Shopify Admin > Customers
Step 2 – Select the filter option. You have two options from where you can select the filter option.
Step 3 – A drop-down menu will appear on the screen. Choose the tag type in which you want to filter your Shopify customer.
Step 4 – Suppose you have selected the filter Email Subscription Status.
Step 5 – After selecting this filter name. A code for the filter with a dropdown will be generated in Shopify’s customer segments.
Step 6 – Select the is equal to option.
Step 7 – Now, you want to filter customers with SUBSCRIBED email subscription status. Select the ‘SUBSCRIBED’ option and apply the filter.
After applying the filter, a list of customer names who have subscribed to your email newsletter will appear on the screen.
If you want to save this filtered data in a new Shopify customer segment, you can do it by selecting the Save Segment option, which will save the segment.
Your customers will be organized from newest to oldest.
You are allowed to sort your Shopify customers by clicking “Name,” “Location,” “Orders,” “Last order,” or “Total spent.” Clicking a second time will reverse the sort order.
Now that you have performed a search for customers with certain bars, and now you can use this obtained data in your further branding and marketing services.
For instance, now you want to obtain data on customer groups in Shopify based on location.
Step 1 – Continue from the 7th step of the customer filtering process and add another filter of AND.
Step 2 – As you want to filter the Shopify customer segment according to the country names, select another filter name, Countries or regions.
Step 3 – Enter the value contains and then the country name, US.
Now the code will look something like this 👇
Apply the filter and list all your US-based customers who have subscribed to your email newsletter will be appeared on the screen.
Congratulate yourself 👏. You just learned an amazing feature!
Follow these simple steps, and you will achieve fruitful results, but if you face any hurdles in the process, try consulting a Shopify expert or hiring an experienced Shopify developer.
The capabilities of this Shopify feature for marketing are truly boundless. It allows for the focused targeting of particular customer groups and a detailed examination of their patterns of behavior and shopping with your business.
Happy Marketing! 😇
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Frequently Asked Questions
(1) How do I group customers on Shopify?
Answer:
(2) Does Shopify have customer groups?
Answer: Shopify admin includes some default customer segments and templates that you can use as they are, change to suit your needs, or use as a starting point to create a new customer segment.
(3) How do I search for customers in Shopify?
Answer: To search for customers in Shopify, follow these steps:
(4) Can I filter customers based on specific criteria in Shopify?
Answer: Yes, Shopify allows you to filter customers based on various criteria. Here’s how you can do it:
(5) How can I group customers in Shopify?
Answer: In Shopify, you can use tags to group customers based on specific attributes or characteristics. Here’s how you can group customers using tags:
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