Google and Yahoo are changing the rules for email senders primarily to enhance the security and user experience for their email users.
Google and Yahoo introduced new email deliverability requirements for those who send more than 5,000 emails per day for safer and spam-free inboxes. The new email deliverability rules will be applicable from February 2024 and include email authentication using DKIM, SPF, and DMARC, implementing one-click list-unsubscribe, and maintaining a low spam complaint rate.
Contents
Brands sending a significant volume of emails are required to authenticate their sender IP addresses and domains using SPF and DKIM. Additionally, they must implement DMARC with at least a “p=none” policy. Implementing authentication protocols like DKIM, SPF, and DMARC helps verify the legitimacy of the sender and protects against spoofing and phishing attacks.
Brands are mandated to use list-unsubscribe headers to enable email recipients to easily unsubscribe with a single click. This native unsubscribe link, included in the inbox’s user interface, aims to reduce the likelihood of users marking emails as spam.
Senders must honor unsubscribe requests within a 2-day timeframe, especially when initiated through the list-unsubscribe feature. This requirement underscores the importance of promptly respecting user preferences and maintaining a positive sender reputation.
While legal standards, such as the CAN-SPAM Act, allow up to 10 business days to process unsubscribes, these new requirements emphasize the need for quicker response times to user preferences. It’s crucial for email senders to be proactive in adhering to these guidelines to maintain deliverability and sender reputation.
Gmail specifies a recommended spam rate below 0.10% and advises against sustaining rates of 0.30% or higher. Yahoo is expected to follow a similar standard. Exceeding the specified threshold may lead to blocking, with specific bounce codes provided by Gmail and Yahoo.
Compliance with these rules is essential for email senders to maintain deliverability and successfully reach their intended audience.
Reach out to an SEO expert to help you adhere to Google and Yahoo’s New Email Deliverability Requirements.
Happy Reading!
Magento 2 Hyvä Theme is quickly becoming a popular choice among e-commerce businesses for its…
In the rapidly evolving world of e-commerce, the success of an online store greatly hinges…
Hello Magento Friends, Ever wanted to provide admins with a quick way to download custom…
Tailwind CSS has emerged as a powerful utility-first CSS framework, offering developers a unique approach…
The mobile app development field has witnessed a rapid revolution over the past few years.…
Hello Magento mates, Today we will learn to add a call JS on the checkout…