Adobe Acquires Magento Commerce at $1.68 Billion – Commerce to Cloud

Adobe and Magento Confirmed that Adobe had acquired Magento Commerce for $1.68 billion.

Magento started its journey from open source and hence attracted plenty of customers

Magento Commerce we all know Cloud Platform which has ultimate functionalities like order management and predictive intelligence and thousands of Pre-built Magento Extensions from the Partners for Shipping, Payment, Tax, Checkout, Customer Experience, Shopping Behavior and a lot more.

Adobe to Enhance commerce into its Experience Cloud to enhance B2B and B2C shopping experiences for the industries like Retail, Wholesale, Manufacturing, and the Public Sector.

The expected outcome after this deal is a single cloud platform that will let developer design the look and feel of an e-commerce website, manage content flows to said the site, take payments, analyze its performance, pipe in ads and measure their effectiveness too.

What we think Is adobe will combine Magento commerce offering with its experience cloud services. It will be a combination of advertising and analytics tools.

Everybody has a question that what will happen about Magento Community edition which Is open source available to developers and merchants to enhance its capabilities to next level. To answer you that question, Adobe has the plan to change the things around the way Magento is available right now for us, but they said they would share more details when the deal is about to close later this year. They must be planning for a whole new set of customers, and we hope Adobe keep the open source version alive so we can work out.

What Leaders are saying.

Adobe president and chief executive Shantanu Narayen said, “Commerce is an integral part of the end-to-end customer experience
As we looked at our current portfolio, we saw an opportunity to add a next-generation commerce capability to Experience Cloud. – Brad

We are thrilled to welcome Magento to the Adobe Family. Embedding commerce into Adobe’s Experience Cloud provides a flexible platform to Make Every Moment Personal and Every Experience Shoppable. – Errol Denger – Director of Commerce Strategy @ Adobe.

We stand at the forefront of a tremendous opportunity. Here’s more of my thoughts on @Adobe + @Magento CEO of Magento Commerce

I couldn’t be more proud of the achievements made by the incredible Magento team and couldn’t be more thankful to Magento’s community for this fantastic journey. Wishing Adobe much success in the years ahead! – Roy Rubin Co-Founder, former CEO, Magento