So, you have an account on all major social media platforms? You might even have some followers and post sometimes on Instagram or respond to tweets occasionally. What’s the big deal?
Well, social media isn’t just about raising brand awareness or getting followers. It is also a sure-shot way of driving traffic to your website and promoting sales. You simply need to use the right strategies to transform your followers into paying customers.
The good news is that you don’t need to be an expert or an enthusiastic user of social media to enjoy these benefits. Here are the top 8 easiest ways that you can use to start driving traffic from social media to your website!
8 Social Media Strategies to Drive Traffic to eCommerce Site
Optimize your social profiles
Optimizing your social media profiles is the first step for brand building. Your profiles are the face of your brand on every social platform and they need to showcase all the important details that your target audience should know about you.
Your profile picture and cover photos across all social accounts should ideally be the same and reflect your brand’s identity. Whether it’s the Instagram/Twitter bio, FB About section, or LinkedIn page description; you should use these sections to let people know what your business is about and what can people expect when they follow your social profiles.
Also, make sure to include a link to your website’s homepage on all of your social media profiles.
Promote your blog posts
What’s the point of curating great blog content if the world isn’t going to read it? Sharing your blog posts on social media profiles can not only help you divert traffic to your website but also help in generating qualified leads.
You can start by setting up an RSS feed so that whenever a new blog is published on your website, it will be shared on your social accounts. Also, create a social media schedule to promote your old blog content. All this can be done automatically using social media management tools.
Post consistently during the best times
Social media is fast-moving and ever-changing. In order to keep popping up in the feeds of your target audience, you need to post consistently on all major social platforms. To increase the visibility of your profile and follower count, it is also crucial to keep posting during times when your audience is the most active.
To maintain a publishing schedule, create a social media planner and stick to it. Decide the number of times you will be posting in a week. Check the analytics of each platform to learn about your audience and pay attention to when they are actively scrolling. To make things easier, you can use a tool like RecurPost that will help you auto-schedule your social media content for the best times to post. You must decide for each platform discretely. Because the best time to post on Instagram might not get you a similar outcome as you post on Facebook or any other social media platform.
Collaborate with influencers
Influencer marketing is one of the fastest ways to reach your target audience and build brand awareness. Search for influencers that belong to your niche and filter them on the basis of their trustworthiness, likability, and credibility. These online celebs have an established audience and hold the power to influence the way their followers think.
Thus, when you collaborate with them, it is crucial to ensure that the message they give out matches the objective of your business. Make them promote your most popular products and showcase the benefits. This will kill three birds with one stone – people will get to know about your brand, you will get followers, and genuine leads and website traffic will be generated.
Set up an Instagram shop
Instagram has launched a new feature for business accounts where it allows you to build a shop on your Instagram account, tag products in posts, and lets people shop them instantly from their organic newsfeed. This allows people to shop without leaving Instagram’s platform.
In some countries, checkout on Instagram itself is not available – instead, people are diverted to your website to complete a purchase. However, it is a great way to generate sales from Instagram. You can also use shoppable tags on Stories and drive traffic to your website even without having 10k followers.
Run targeted ads
The quickest and most effective way of diverting social media users to your website and making them checkout your products is through paid ads. Every social media site allows you to run targeted advertisements and promote your business to the desired audience.
Before running ads, you must know about your target audience. Go through your posts on all social platforms and analyze which posts are being clicked, shared, liked, or commented on. It will give you an idea of the kind of ads you should run and the demographics you should target. Carefully curated ads will let you reach the right people and move them to your website in your desired budget.
It’s easier to run targeted ads if you’ve got the help of pros. Making use of a paid advertising service will ensure that your budget is used optimally, rather than irrelevant clicks costing you.
Engage with your audience
Social media is a two-way street. Nobody wishes to be just bombarded with promotional posts from brands every now and then. In order to keep people involved in your brand, you should constantly engage with them. Whenever someone leaves a comment or sends a message, reply to them as soon as you can.
Respond to the queries and issues of people promptly. Communicate with your audience, get feedback in real-time, and improve your customer experience. This constant digital engagement can amplify traffic to your social media profile and website. It also improves the brand’s identity in the eyes of the target audience.
Hold contests and giveaways
Who doesn’t love getting free stuff from brands? Social media contests and giveaways hold the potential to attract massive non-followers to your account and make them indulge in sharing, talking, liking, and following. To take part in your giveaway, you can ask people to comment on your posts, tag their friends, share your post in their stories, and follow your account.
As a reward, it is feasible to offer one of your best-known products or services. This way, the people who participate will be the ones who are actually interested in your products and will remember your brand when they need to make a purchase in the future.
Final thoughts
Now that you’re armed with these easy-to-use and effective social media strategies, start implementing them and see the traffic flow through your website. Remember to be consistent and keep analyzing the insights to improve your overall marketing efforts.
Happy Reading!