If you are a Shopify store owner, then half of your work of having a good online website is done. Shopify’s easy-to-use features, pre-designed website themes, faster loading speed, seamless integration with third-party apps and the ability to provide your website with a responsive design suitable for all devices are like heaven for all online store merchants.
Out of all these factors, what attracts customers’ attention the most is your Shopify store design. According to research, around 94% of visitors claim website design plays a significant role in the website’s first impression. Hence, your Shopify web store design is crucial in making your business reach successful heights.
Importance of Having an Attractive Shopify Store Design
When we talk about websites, we must know that plenty of things go with a website. Your business logo, product images, videos, graphics, product description, how much information you have covered on your website, how you will represent the information, call-to-action buttons, pop-ups, landing pages, banners, links, and so much more.
If you want to make your Shopify store design highly engaging, then you have to look after all these factors mentioned above and design your store professionally. A professional website can help you increase your conversion rates, boost your store traffic and overall sales and enhance your customers’ user experience. What more can it offer? ?
1. Creates first impression
Your business website is the first destination a visitor reaches to know more about your business. But if your business website is obsolete, then the visitor will abandon your website within no time, increasing your website bounce rates. If you want to make a professional website design, you have to do a comprehensive competitive analysis, as in what makes their website more attractive, which strategies they are using to get more traffic and purchases and much more.
2. Beneficial For SEO
You can start by using SEO Shopify themes, SEO-rich product descriptions, keyword-rich meta descriptions, correct use of H1, H2 and other heading tags, and many other points. If you are unaware as to how website design features are used and function, you can take the help of Shopify developers or consult SEO experts for further guidance.
3. Increases customers’ brand loyalty
Having a professional website can enhance your business’s credibility in the eyes of your visitors. It provides a sense of trust and comfort to your viewers, giving them the confidence to explore your website further and increasing the chances of retaining them on your website for a longer period, which, in turn, creates more opportunities for lead generation.
4. Boosts consistency
Developing your brand is a crucial aspect of attracting new leads for your business. Hence, it is important to have a well-designed online interface. If your website is inconsistent, visitors are likely to abandon it in favor of a more professional-looking one. By maintaining consistency, you can keep potential customers on your website longer and help them become more familiar with your brand, leading to more conversions and profitable leads.
Tips to Improve Your Shopify Store Design
1. Outline of your ideal website
Before starting your work on your store design, create an outline as to how you want your store design to be and start your research according to that. Know about your target audience, their tastes and preferences, your core product and its pinpoints that will attract customers to your products. To know more about your audience, you can also choose an affordable method of conducting surveys through email marketing.
2. Choose the right Shopify theme
Shopify theme store has 100+ Shopify themes, both paid and free. If it is your new Shopify store, you can continue with the default theme or choose a free theme to work with. Besides that, you can research SEO Shopify themes, responsive Shopify themes, etc., based on your store products and business preferences.
While choosing the right theme, consider your customers’ user experience, focus on covering all product details, be customer-centric and not search engine-centric, and remember your rivals’ tactics, your budget, and the way you want to display your products.
3. Website Speed Optimization
Using large-sized images, videos, or any other files can slow down your website, affecting your customers’ user experience and your search engine rankings adversely. To improve your website’s page loading speed, you constantly need to optimize your Shopify store and make product pages SEO-optimized. Use compressed product images, remove unwanted installed Shopify apps, and make your product description to the point, incorporating all the targeted keywords.
4. Use Attractive Graphics
When building your Shopify website, it is important to consider using graphics to enhance your customer’s experience. Since your business is conducted remotely, providing as much product information as possible is crucial. Incorporating visuals in your Shopify store is an effective way to achieve this goal and showcase your products to your customers. Choose an attractive color palette and graphics according to it. You can also use 3D product images to take customer UX to another level.
5. Make a responsive website
It’s crucial to prioritize having a mobile-responsive website or a Shopify mobile app since most website traffic comes from mobile devices.
Ensuring that your Shopify website is mobile-friendly is of utmost importance as it improves customer satisfaction with their shopping experience. If customers have a positive mobile shopping experience, they are more likely to give your store a high rating or return for future purchases, increasing business success rate, reputation and ratings.
6. Leverage from social proofs
Using social proof for Shopify store can benefit your business in many ways. It’s one of the most powerful tools an eCommerce company has for establishing trust, and as you expand, it might get even better. Showcase your customer reviews, increase the use of UGC content, incorporate quality badges (if any are earned), collaborate with influencers (if you have enough budget), add images of your customers with your products, and much more.
7. Keep it short and sweet
It’s important not to list every characteristic when building a website because less is often more. Keep it concise and to the point, only including essential elements and getting rid of those that are rarely used. Be careful not to overload your customers with information. Use the best product images and videos showcasing your products. Leave some whitespace to provide a better browsing experience for your customers by creating a sense of balance among the various elements on your website.
Create Well-designed Shopify Store
With this comprehensive list of Shopify website design tips, you are ready to optimize your Shopify store and give it a professional look. By implementing these tips, you can create a personalized Shopify store that aligns with your business needs and enhances your customers’ shopping experience.
With a visually appealing and user-friendly website, you can increase your revenue stream and drive growth for your business. MageComp’s Shopify design services can help you achieve this by working with you to create a website that is tailored to your business needs and goals. We will ensure that your website not only looks great but also functions smoothly and efficiently, providing your customers with a seamless shopping experience.
Happy Shopifying!!!