Hello Magento Friends,
According to Baymard, 24% of customers abandon their carts just because the site wanted them to create an account. Optimizing the checkout process is highly important for E-commerce website owners. Implementing checkout optimization strategies helps to increase conversions by 35.62% as defined by Sleeknote.
Checkout is the final step that decides whether the customers get converted or not. When the customer completes a checkout process, you increase sales of your business. Making your checkout process fast can attract more customers.
Hence, it is important to provide guest checkout functionality to customers in order to make the shopping experience easy and comfortable.
What is a Guest Checkout in Magento 2?
Guest Checkout is an effective feature for your Magento 2 store that attracts new customers to complete a purchase without the need to create an account.
Not only admin, but Guest checkout is also beneficial to customers as well. The customers can quickly checkout without additional steps. It can also protect their personal information. Hence, customers find the guest checkout method preferable for their purchase.
Apart from this, the guest checkout feature also allows customers to create an account right after completing the checkout. This helps Magento 2 store to increase conversions, convert visitors into customers and accelerate the checkout process.
Advantages of Guest Checkout for Magento 2:
Looking on the bright side, guest checkout can help to attract new buyers and increase the conversions of the store. Let us see the benefits of Guest Checkout for Magento 2 in detail:
Saves Customer’s Time and Efforts
According to the old method, new customers are redirected to the registration page for creating an account before they can complete the purchase. Long and complicated checkouts push customers to abandon the site.
Customers prefer the quickest and comfortable checkout process to save time. Guest checkout functionality can assist in saving customer’s time and efforts of your Magento 2 store. With guest checkout, the customers can directly complete the purchase eliminating the need for account creation.
Improve Customer Shopping Experience
Customers feel that their data is not secure or do not want a hundred emails a day from you. Due to these reasons, they are unwilling to register on your site. They want to buy products without making a commitment to adding their information by creating an account.
Guest checkout can help to overcome these problems. Customers can complete the purchase without creating an account. Guest checkout can better the experience of customers shopping with your site.
Decrease Cart Abandonment
Forcing customers to create an account for the purpose of completing the checkout is what leads to cart abandonment. When customers abandon their cart, it affects your conversion rates and in turn, affects the store revenue.
Guest checkout can come to aid in decreasing cart abandonment. When the customers are not required to create an account, they complete the purchase quickly and this cuts down the abandoned cart rate and increases sales. The store also gets the chance to grab new customers with the utilization of guest checkout functionality for their Magento 2 store.
Boost Number of Buyers, Conversions, and Sales
Guest checkout can help convert visitors into customers. When they get a chance to freely buy a product from you and if they are satisfied with your product, they are surely gonna register to your site in order to receive regular updates.
Visitors converting into customers is a total benefit for Magento 2 owners. More customers lead to more conversions and this results in expanding sales of your store.
How to Enable Guest Checkout in Magento 2?
After getting aware of the benefits of Guest Checkout, step into Enabling Guest Checkout for Magento 2. Configuring the guest checkout feature for Magento 2 is a no-sweat task.
Check out more – Steps to Allow Guest Checkout for Magento 2
Bottom Line:
This was all about Guest checkout for Magento 2. Enabling guest checkout is a valuable feature for enhancing the shopping experience of customers. Let your customers feel convenient and bring them back with easy checkout.
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Happy Reading!