Launching your own eCommerce website that too with a platform like Shopify is no less than a dream come true. But you must know that there are more than 12 million live eCommerce stores, of which 4.4 million are of Shopify itself.
With this number only expected to grow, driving traffic to your Shopify Store is challenging. With the increase in competition, many Shopify merchants face minimal traffic. A decrease in traffic will ultimately lead to reduced sales. No matter how high-quality products your sell, if your website is not SEO-optimized, your sales may fall with time.
So here is the solution for Shopify stores to eliminate growing competition, low traffic, and declining sales.
Why is Traffic Necessary for Shopify Store to Succeed?
When the gap between customer and store is narrowed down, it will assist in driving more traffic to your Shopify store.
Low traffic = Less Customers = Less Sales
Bringing a targeted audience to your store will lead to increased sales. The customers you bring to your must be interested in buying what you sell.
If you do not attract the right audience, your bounce rates will increase, and sales will decrease. All your marketing tactics won’t matter if your store has uninterested customers.
Strategies to Increase Traffic and Sales for Shopify
You got to ride in front of potential customers to bring them to your Shopify store. The more exposure you get for your website, the more it will help to increase traffic and generate sales.
Here are six proven strategies to maximize website traffic and skyrocket sales.
SEO Optimization of your Shopify Website
One of the first actions most potential customers are likely to take before buying a product is to conduct a Google search for the product. These shoppers who are searching have a strong intention to make a purchase. Thus, it is crucial to optimize your Shopify store for SEO to attract potential customers to your site, for which you can take assistance from Shopify SEO services or Shopify SEO apps.
Before you begin optimizing your store, addressing and fixing the common Shopify SEO problems is important. Make sure to use appropriate keywords to ensure that your products rank higher on search engine result pages so that your customers can search your website easily.
Images also play a very important role in the website’s visual attractiveness, but to make your website more attractive, you must use high-quality images, but high-quality images have large file sizes, which can slow down your website’s page loading speed. You must use optimized images that meet Shopify’s image guidelines in your website so that it does not affect your website’s page loading speed.
Collaborate with Influencers
Customers may not be attracted to your store through other channels. Influencer marketing is a great way to increase brand awareness and drive traffic to your store. By establishing customer relationships, you can bring your business to new audiences.
An influencer builds a positive outlook of your brand that impresses users. Whenever an influencer talks about your brand, it encourages customers to buy from you. This will increase the possibility of increased sales.
Choosing the appropriate influencer for your brand can increase sales and traffic to your website. Investing in social media influencer marketing reaps high rewards.
Experiment Paid Ads
Avoiding paid ad platforms for your marketing strategies is a great loss for your business. Social media marketing platforms like Google Ads, Facebook ads and Instagram paid ads can bring highly targeted traffic that is likely to purchase your products.
Paid ads can bring customers to your Shopify store at the right time. Paid Ads are worth experimenting with your Shopify website to increase traffic and revenue. Of all the social media marketing strategies, Instagram is the best platform to leverage social media marketing and help customers buy their desired products.
Initiate Blogging
It is not enough to sell products. You need to provide the required information to your customers regarding products or your industry. Google also shows websites at the top that answer customer queries.
Content marketing strategies like blog posting are cost-effective ways to drive website traffic. Include keywords in your blog to help Google index your webpage. You can also publish the blog post on your Shopify website and share it on social media and other guest posting websites to drive more traffic.
Take Advantage of Emails
Email marketing is an old technique to attract customers. Email marketing allows for closer interactions with customers and generates sales.
Email automation is a gem for many eCommerce businesses. You can personalize your emails based on customers’ preferences, choices, and behavior. Hence, email marketing is an easy task if you are looking to increase traffic to your Shopify eCommerce website.
Run Flash Sales
Running flash sales is when you offer discounts on specific products or an entire store for some hours or days. Customers find it attractive as the prices are lowered.
Many eCommerce stores run flash sales during festivals or special days like Black Friday and Cyber Monday. Flash sales also create a fear of missing out on customers as they are temporary. Thus, flash sales help to increase sales as people grab the offer as quickly as possible.
Offer Gift Cards
Gift cards are still considered the best marketing strategy to drive more and more customers. Offering gift cards to customers with their bulk purchases or purchases exceeding a specific amount encourages them to buy more and more products from your store.
As the gift cards distributed to your customers will be unique, and you can manage Shopify gift cards, you can easily track and know your customers’ choices too.
Try Out Giveaways
Giveaways give a boost to your business in the short term. Running giveaways, you can quickly drive many customers (traffic) to your website by offering them exciting prizes for their participation.
Offering free products in giveaways creates chances for users to purchase your other products if they are satisfied with your services.
Try Affiliate Programs
Affiliate programs, or referral programs, are always a win-win situation for your customers and you. With the affiliate programs, you can easily increase your product sale, as your customers(affiliates) get their commission for bringing a new sale, and you get a new sale too.
Offering affiliate programs to your customers save you additional advertising costs. You can use Shopify affiliate apps to run multiple affiliate programs smoothly.
Final Words
Every business is unique, so the method of generating sales and traffic may vary based on the business niche. But the above strategies can help you generate traffic and sales.
Sales of the store are directly dependent on the traffic. More traffic means you will have more chances to convert that visitor into your regular customer.
Apart from the above strategies, you can also increase sales and traffic through mobile app development.
If you want to know more about Shopify services, contact us or text us via our official Facebook page.
Happy Reading!