The right video hosting platform will help you get new leads or improve your site's online presence. You need a suitable brand promotion platform like YouTube or Vimeo to promote your business effectively.
Having transcripts for longer promotional videos is crucial. When search bots detect more text on a page, they are more likely to rank your video higher based on the specific keywords used in the video caption.
An attractive thumbnail can serve as clickbait, making it crucial for promoting your website. An eye-catching thumbnail is even more significant than a title because it determines whether or not people will ultimately decide to watch a video.
When crafting a title and description for your video, avoiding overloading it with keywords is important. Instead, focus on using relevant keywords for your intended audience when searching for content.
The information added to the page must be relevant to the video. Instead of keeping it generic, keep it interesting. If your video has relevant keywords, it might get very low rankings.
Search engines only index the first video on the page, placing the most important video at the top. Practice avoiding several videos at a time if you want to drive traffic.
Keeping your video always accessible will make it easier for users to notice it, hence, increasing the video play rate and enhancing the crawler index. Do not hide the video, as it might bring down the visibility.
Practice adding relevant content to the page and place your video on the top to improve its visibility instead of embedding the same video on different pages and deteriorating the search engine ranks.
Search engines like Google and Bing always keep changing their algorithms, so you need to have a rigid SEO strategy for your brand promotion.