With the current growth of the online marketplace, most business owners are being caught up in a fix. On the one hand, they can reach more customers. As a lot of people go online, there is a high chance for potential clients to be interested in their business. On the other side, as more people surf the internet, the possibilities of opening a new business are higher creating the need to compete.
If you want to open a new online store, then you should make sure that the growing number of clients find you quickly. When developing a site, the first thing that any webmaster should consider is search engine optimization (SEO). If you are working on a Magento store, there are many modern rules that you should follow to make your website unique from the rest. Below are seven Magento rules which will help you in updating your site.
Web Configuration
The first place you should start the configuration of a Magento site is in the SEO options which are in the web configuration. First, you have to go to the system configuration, then to the web which is on the admin panel of the site. If you have to change the settings, you can do so under the URL options. The purpose of modifying settings is to keep away keywords that are not necessary from the URL.
Metadata
Make sure you fill out all the descriptions and the keywords for the page on the metadata of your CMS page. Ensure that you have included a minimum of five keywords which are relevant to both your business and page and a description that is well detailed for your business and page. The data you fill in will be used by search engines to determine how related a user’s search item is to your page and website.
Links
Another Magento SEO rule is creating inbound backlinks. The links play a crucial role in organic ranking. Years ago low-quality links were used for the ranking of websites. But since Google launched the Penguin algorithm update in April 2014, the backlinking process has completely changed. Broken or bad links can entirely affect your ranking on Google. That’s why we suggest performance-based SEO services to clients for ensuring quality backlinks are occurring to promote your Magento website.
Speed
Page speed is the total amount of speed a page takes to load completely. Google has stated that speed is one of the factors that are used by algorithms to rank the pages.
Keywords
Creating good content has a lot to do with keywords. Keyword research is significant in identifying the targeted keywords which you want. Also, avoid overstuffing keywords for you to be ranked high in the search engines as it reduces the “human touch”. You can use the Google keyword planner to discover your monthly search volume, the competition level, and the bid value for every suggested phrase or keyword.
Responsive
Most people in today’s world are using the web via their mobile phones. If your website does not have a mobile design or it’s quite challenging to navigate or load the content on mobile devices, most likely you will miss out on some great opportunities. A mobile design which is responsive is quite remarkable especially if we are talking about SEO.
Content
One factor which will tie you to Google’s algorithm is content. A well-written article that has essential keywords will tend to score high than content which is of low quality. When Google first launched its Panda algorithm update its primary purpose was to show that it values quality over quantity. When writing content, write it for your audience, and after you are done editing it for SEO.
Updating Your Site On a Regular Basis
If you have a website that has not been updated for five years, then the chances are that users won’t want to visit your site. You need to consider Magento performance optimization, too. Ensure that your website is always active and always update your channels on a regular basis. Virtually it will be very impossible for internet users and prospective clients to view the rankings of a website that is and has been inactive.
In Summary
If you want to optimize your website for Magento SEO, you can use the above rules which will help you in your business.
Happy Marketing!