People have always been indulging in commerce for a very long time. Buying and selling have become part of human life. Every person has their own need and desires, and even for their basic necessities, people have to visit a store to make a purchase. With the advancement of technology and the world wide web, E-commerce has emerged into existence. Online stores are growing with time as more and more people are choosing them over the offline stores.
The competition rises
Many E-commerce companies have risen, aiming to capture the market and increase E-commerce sales. The advantage of online stores is that almost every type of item is available at the click of a button, making it convenient for customers to buy things. Thus, E-commerce is a profitable venture provided you can outshine and outsmart the competition that is already there. Your competitors are always trying to find out how to expand the E-commerce business.
Tips to boost your sales:
While the competing companies may seem unreachable in an apparent view, there are only some key points and practices you should know about which would boost E-commerce sales. Some of the major ones are as follows
- Website development:
The first thing about any E-commerce business is getting your website right. To enhance E-commerce sales, you need to make the website attractive and user-friendly. No one loves a disorganized cluttered website with products not properly categorized. The first thing that you need to do to improve the E-commerce website is to make the internal search engine efficient. It is so because people find it easier to just type out their product rather than select it from the categories. A good search engine will be capable to match with the right product and just satisfy your customer.
Additional Helpful Resources:
5 Future Ecommerce Trends of 2019
9 Unique Ways Will Increase E-commerce Website Performance
How Much Does It Cost to run an Ecommerce Store?
- For all platforms:
There are many types of devices and gadgets that can provide access to the internet, thus not everyone uses a computer for that purpose. According to research, around 63 percent of the millennials do shopping on phone. Therefore, your website and applications should be compatible with all devices, from PCs to mobiles and tablets. Nowadays even smart speakers support online purchasing. Hence, the answer to how to grow E-commerce sales lies in supporting all platforms possible.
- Make your website and your company trustworthy:
This is very vital for your company. Without trust, customers will not tend to make purchases through your website as they will have fear for their personal and banking details. Online payments can be easily manipulated to scam customers. Therefore, your site should implement secure protocols and anti-theft measures to protect the privacy of potential buyers. Anti-viruses can be implemented to put a check on the whole thing. You should put the logos and signs of the security measures used on your website so that people gain trust and feel secure while making a purchase. What is also pivotal to increase E-commerce sales is by having a good responsive customer service. Among the various forms by which support can be provided, like emails, SMS and calls; live chat is the most preferred method. It is seen that around 73 percent of the customers prefer to live chat over all other methods. You can implement the Shopify marketing strategy that incorporates live chat into your website, making it even easier for the customers to seek help.
- Advertisement:
If someone asks, “how to increase online sales fast?”, your answer probably would be to advertise your e-commerce brand. Almost every person has access to social media, mainly through Facebook, Twitter, and Instagram. With the help of paid promotion, a company had managed to increases its sales by around 40 percent, which is quite significant. Paid promotions can really increase E-commerce traffic but every post on social media will not bring a result. There is a significant expenditure in posting advertisements on various sites. Also, most of these sites already have a lot of advertisements from other companies, so to make a stand you need to put as many advertisements you can, as long as your money permits. Advertisements do seem like a lost investment which has no guarantee of bearing a result, but that is one of the best ways to improve your E-commerce.
- Verified products with adequate description
You will come across many sellers who would be willing to sell their products on your website. Before enlisting the product on your site, verify the seller as well as the product they are selling. A negative reaction on a product will also have a bad impact on your company too. After that part is settled, next comes the product description. You must provide as much as details possible, especially the necessary ones for every product you list. Since a major drawback of online shopping is that the customer cannot see or feel the product, they tend to check the description and the technical details more thoroughly. Always include pictures and video demonstrations of the products whenever possible. How you present the technical details and description also makes a huge impact on the customer. Often a buyer will compare a few products before deciding to buy one. A good presentation will allow him to do that with ease. If possible, add a comparison chart too in the description. Use these tactics to increase sales.
- Faster and reliable delivery:
No customer wants to wait for a long time to receive their purchased product. Offline stores have the upper hand here as the buyer will get the product almost instantaneously. Especially when a product is already paid from beforehand, the customer may start panicking if the product does not come on time. Ensure that your delivery speed is fast enough and provide a tentative duration which will be needed for the delivery. It will be even better if the package is tracked so that the customer can get every update as it moves in transit. This will also increase your E-commerce traffic and sales.
Conclusion: E-commerce is growing fast and the competition is constantly rising. You need to know certain things that will help you to beat all the competition and rise above. If you want to know how to increase E-Commerce sales, the tips given above should help you with that.