As competition in the business world intensifies, marketers play a crucial role in ensuring that websites are visible to the target audience using traditional and modern marketing methods. Marketing professionals are highly sought-after; regardless of size or type, every company requires effective means of reaching their desired audience. These professionals give businesses the voice to connect with customers, create new sales opportunities, and extend their brand’s reach.
The marketing role has evolved alongside the business world. Nowadays, there are various marketing experts with different specialties, such as email marketing, social media marketing, and expertise in SEO.
In this informative article, we will learn about Shopify marketing experts and how much Shopify marketing managers earn.
Who Is A Shopify Marketing Manager?
A Shopify marketing expert is a Shopify-focused promotional expert with expertise in marketing products and services within the Shopify ecosystem. They are similar to the general digital marketers who work for all ecosystems and aim to increase brand awareness and recognition for online stores. Both the marketing professionals’ primary aim is to help their clients (business admins) get new leads and conversions using rigid and effective marketing strategies.
What Can A Shopify Marketing Expert Do?
Being Shopify-focused is the only factor differentiating a Shopify marketing expert from general marketing professionals. Shopify marketing experts can act as both digital marketers and SEO professionals and help your Shopify businesses generate the best business outcomes.
A Shopify marketing expert can create SEO-optimized blog posts, metadata, website content for your CMS pages, attractive and informative product descriptions, engaging advertising campaigns, social media posts and other marketing strategies.
Like the Shopify developers and designers, Shopify marketing experts constantly work on your Shopify website and their marketing campaigns and contribute their expertise in enhancing customers’ overall experience while interacting with your Shopify store.
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Which Skills Are Needed to Become a Shopify Marketing Expert?
As stated earlier, a Shopify marketing expert is no different from a general digital marketing expert. Just has expertise focused on the Shopify ecosystem. But besides this, a person needs to have excellent communication ability to attract clients easily.
However, a person must have some basic technical knowledge and deep knowledge about the Shopify landscape, how it works, and how to leverage Shopify marketing apps for the clients’ marketing campaigns. Here are some key skills a Shopify marketing expert needs anyways:
1. Comprehensive knowledge of the platform
A thorough grasp of the Shopify ecosystem and its operations is essential for anyone aspiring to be a skilled Shopify marketing specialist. They must possess the knowledge required to create blog posts and pages on Shopify to achieve their content marketing objectives.
Additionally, they must be well-versed in meta descriptions, tags, and alt descriptions to optimize the SEO ranking of various components in a Shopify store.
2. Email and social media marketing skills
Shopify app store has a huge range of email and social media marketing apps that can be easily integrated into the client’s Shopify website and can be used afterward. A Shopify marketing expert must know how to configure the respective app into a Shopify website, use the features of that particular app in creating marketing campaigns, and have a clear idea of how to leverage the feature-rich facility in boosting brand awareness.
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3. SEO/SEM skills
As previously stated, a significant aspect of a Shopify marketing expert’s role involves enhancing the store’s visibility in the digital realm. This entails having extensive knowledge of search engine algorithms and how they rank various content, posts, and product pages. Additionally, they must be proficient in utilizing Shopify in conjunction with search engine marketing tools such as Google Analytics and Google Ads.
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4. Shopify Store Management
As a Shopify marketing expert, you must be proficient in working on the back end of the Shopify platform to upload blog posts and other marketing content. You should also know how to execute timed promotions on Shopify pages, integrate banners and pop-ups into a store, and develop forms and pages to capture leads. This may require you to possess some basic knowledge of Shopify design skills.
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5. Excellent Collaborative Skills
Shopify marketing experts typically collaborate closely with other eCommerce design and development team members. They work together to plan design or theme changes to the website for seasonal promotions. Additionally, they may partner with designers to create landing pages tailored to specific ads to achieve better conversion rates.
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What is the Average Earning of a Shopify Marketing Expert?
The term Shopify marketing expert is new in this digital world compared to digital marketers and SEO professionals. As a result, there is limited research on potential earnings in this role, but Glassdoor data shows an average annual Shopify Marketing expert salary of $90,121.
It is worth noting that the salary for a Shopify marketing manager can vary greatly. According to Glassdoor’s analysis, the pay can range from $60,000 to over $106,000 annually, depending on the specific responsibilities of the job and various other factors.
Become a Shopify Marketing Expert
Like any job, there is always room for increasing your earning potential through innovation and creativity. In addition, Shopify-certified developers and designers can improve their resumes by incorporating marketing skills, enabling them to reach a larger audience.
It’s noteworthy to broaden your knowledge to improve. Take the time to understand the marketing and Shopify industries, not just website design and development. Learn about SEO and UI/UX as well. Enrolling in courses specializing in different marketing types, such as SEM, SEO, content marketing, social media marketing, and email advertising, is also useful.
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Hope you found this blog interesting and informative to learn something new and get inspired. If you are looking for a Shopify SEO expert, research and go for the best Shopify SEO service provider only.
Happy Shopifying!!!