With more and more trade taking place over the World Wide Web, it’s only natural that those brick-and-mortar stores which have traditionally sold in person are now moving their sales online. Meanwhile, tenacious new e-commerce market entrees are taking their own slice of the online market pie; and the result is exceptionally high competition in this sector. If you’re looking to transform your e-commerce offerings for the coming year and looking to modernize to grab a larger market share, you’ll find the tips you need to achieve this in the article below.
Web Design Basics
Let’s start with some of the fundamentals. There is no doubt that a smart, clean, easy-to-navigate website is one of the most critical foundations to an excellent e-commerce trading performance. Without something that web users can respect and find their way through with ease, you’re going to create friction points where web users become distracted and head over to a different site that feels more reliable. In this process, you lose thousands of sales every year. This is a very important factor, and it’s no wonder why most people seek some assistance from a custom Miami web design company to get this done properly.
Cutting out that friction is all about using insights from the world of web design and user experience (UX) to generate new modes of depicting your products or services online. Consider, for instance:
- Using bright and bold graphics on your home page to suck web users in
- Maintaining a blog and some new articles on your website to make it look up-to-date
- Use animations, videos, illustrations and excellent professional photographs throughout
- Hire Dedicate Web designers for your store that can help you with your dream site design layout
- Try to minimize the clicks a web user has to make before they purchase a product – by reducing those all-important friction points for consumers
Let’s deep With these tips in mind, head over to your web designer and ask them to transform your e-commerce store for 2020.
Using Digital Marketing
There’s no doubt that a strong factor influencing your net sales is the amount you manage to market your store in the digital world. If you don’t engage in digital marketing for your website, you’re likely to slip down Google’s search results, leaving you languishing on page two, which is left virtually unchecked by the majority of web users in the modern era. There’s a whole array of digital marketing strategies you can employ, including:
- Content marketing – using blog posts to link your site to others, thus raising your SEO performance
- Programmatic marketing – this uses the power of data to target your adverts at the web users you most want to see your brand and business
- Email marketing – one of the oldest forms of digital marketing, this enables you to connect to existing customers to retain their trade
- Social media marketing – free for those who post content and cheap for those who pay for targeted adverts, social media marketing is a strong strategy to engage with youth
- Influencer marketing – jumping onto the Instagram train, you may be able to sell your products by having them promoted by influencers on this image-based platform
The list truly goes on and on, and it’ll be up to you – or an external marketing team you bring in to help you formulate a marketing strategy – to decide which tactic will be the most effective in the busy online world.
Using Consumer Feedback
While SEO and other marketing strategies are a trial-and-error search for perfection in your branding, messaging and targeting, there’s nothing that compares with genuine, in-depth consumer and customer feedback. Without such feedback, you’ll be groping in the dark as to who loves your e-commerce store and how you can boost your performance to get these kinds of customers to part with more of their cash.
The most effective way to gather this data quickly is to partner with an expert provider of customer feedback data, like the professionals at HappyOrNot. Here, you’ll be able to benefit from the insights drawn from simple data collection run by the firm, and they’ll be able to point you towards trends in feedback that’ll inform how you go about your selling online.
Where You Sell
E-commerce can either be conducted from your website, from other sales platforms or even both. If you have the resources and time, it’s a good idea to be selling as many products as you can on as many platforms as you feel may be profitable, including:
- eBay – where you’ll be able to set up your store which people can ‘favourite.’
- Instagram- With help of MageComp’s Shoppable Instagram your can tag your store products to Instagram post and stories.
- Amazon – the global marketplace where people turn to search for every product under the sun
- Google’s store – which will appear in the top of search results for your product, as well as on their shopping tab
- Indie platforms like Etsy – which specialize in higher-quality and quirky products
As well as your website, there’s plenty of places that can host your products and provide you with broader visibility. What you’ll need to do is find the ones which suit your business the best, and invest some time – and sometimes cash – in making your profile, account and top-notch product listings.
Think Content
Finally, most e-commerce stores can be a little dull. While the products may look amazing, everything else can feel a little bit bare-bones. This is hardly inspiring when you’re parting with your cash on a product that you want to be popping with energy, personality and vitality. It’s a far better strategy – and one that can help you leapfrog competitors – to add some content: well-drafted copy, animations, videos or additional pictures to make your listings pop.
When engaging with a copywriter, be sure to mention to them the style and character that you want to shine through in the presentation of your brand. Be prepared to pay a little more for quality writing and keep the same writer to maintain a consistency to your content. It’s here that your e-commerce store can flex its muscles, showing consumers that yours is a brand to engage with on a deeper level.
Over to you!
Whether you’re just starting out in the e-commerce world or you’re building your brand after years of careful toil, these tips should help you make the most of the e-commerce world, generating more sales and higher profits into next decade.