Social media marketing has become a cornerstone of modern digital marketing strategy. It has unbelievingly revolutionized the way businesses interact with their audience. The best social media marketing tools and channels have made it much easier for brands to engage with their consumers directly, build brand awareness and reputation, and boost website traffic.
The increase in social media users has opened gates to its unparalleled reach and targeting capabilities by enabling precise audience segmentation, fostering personalized communication, and tailored messaging.
Furthermore, social media marketing also facilitates real-time feedback and data analysis, allowing for speedy campaign optimization. In today’s competitive landscape, harnessing the power of social media marketing is essential for businesses looking to stay relevant, connect authentically, and drive tangible results.
Seeing the importance of social media marketing in today’s digital world, Google acknowledged the importance of social media marketing and enhanced its Fall 2023 update of showing social media profiles on Google Business Profiles to the integration of social media posts on the businesses’ profiles.
What’s New?
In short and simple terms, Google will now fetch your social media posts and feature them on your Google Business Profiles. With this feature, when users access a business profile on Google, they’ll now see a dedicated section titled “Social Media Updates.”
Here, beneath essential business details such as address, contact information, and reviews, users will find linked social media posts. These posts pulled directly from the social media profiles linked to the GBP listing, provide additional insight into the business’s activities, promotions, events, or engaging content.
This integration of social media posts into Google Business Profiles will surely bring an exciting new dimension to every business’s online presence, by enhancing the user experience by offering a comprehensive view of the business’s online presence directly within the business profiles’ interface.
What Can Be Expected From This New Update?
All in all, the simple explanation of this new update is to make us realize the importance of posting engaging content on all your social media accounts.
Although Google will continue to promote business posts via Google Posts, after this update, only your Google Business Profile will start to include your posted content from the linked social media accounts. Besides this, Google does not guarantee to show posts from other sites, too, but this innovative decision will definitely increase your social media reach to your customers from other sites, too.
Simply put, this new update has opened a doorway for your social media posts to be more discoverable on the most used search engine, Google. One more advantage of this update is that it has made it even more important for businesses to post engaging and authentic content on their social media handles regularly so that it is discoverable to your consumers easily.
This new update is a great reminder example of making your social media profiles more attractive and engaging so that they stand out from the crowd.
What Are The Benefits of Having A Google My Business Profile?
1. Increased Brand Visibility
Google is the first place where people go to search for something new. Heard about a new business? Google it to check its reviews. Want to go somewhere but don’t know the location? Google it to check its route.
Google has always been the only answer to all your queries. This is why having a business profile on Google increases your visibility on Google Search and Google Maps. This makes it easier for customers to your business whenever they search for any product or service related to your business.
2. Enhanced Credibility
Being ranked on Google says a lot about your brand, even if your business is positioned between 1 to 10. Hence, a well-maintained Google My Business profile adds credibility to your business as it provides essential information like business working hours, contact details, business address, and customer reviews, helping customers build trust in your business.
3. Better Engagement
Customers always want businesses to interact with them constantly by resolving their queries, posting business updates, etc. Besides this, to stay in the spotlight and not being forgotten, even businesses need to be in touch with their customers. Google My Business allows businesses to interact with their customers, increasing engagement rates and encouraging them to choose your business.
4. Affordable Marketing Strategy
Utilizing the features of Google My Business, such as posting photos, promotions, and events, allows you to showcase your business and attract potential customers without any additional marketing costs. This free marketing exposure can benefit small businesses with limited marketing budgets.
5. Insights and Analytics
Google My Business offers valuable insights into how customers find and interact with your business online, including the number of views, clicks, and calls generated by your profile. Analyzing these metrics provides valuable feedback on the effectiveness of your marketing efforts and helps you make data-driven decisions to optimize your online presence.
6. Local SEO Benefits
Having a well-optimized Google My Business profile enhances your business’s visibility in local search results, particularly in the “Local Pack” and Google Maps. Optimizing your profile with relevant keywords, categories, and high-quality images can improve your ranking and attract more local customers searching for products or services like yours.
A Quick Recap
Google’s new update of showing social media posts on Google Business Profile is definitely a beneficial decision in helping businesses maintain their online presence and reach their audience more easily and uniquely.
Also, this update is a significant step in assisting businesses with their local SEO strategies and conquering their local market. This has added one more reason to use social media channels the most and regularly post engaging business content on social media profiles.
We hope you found this article informative, and if you also want to have an impactful digital footprint for your business, then hire our digital marketing experts and watch your business climb the digital success ladder smoothly.