The big announcement from Google on review snippets is here. A few days earlier, Google had announced that it will end support for data-vocabulary.org schema on April 6th, 2020, and from now on, they will only be focusing on developing the schema.org. You can read the full article on this Google update here.
After that, Google has announced that it will support review snippets in Search Console. With this update, you may get the error for issues found in Review Snippets in Search Console.
But worry not, we are here to explain all about this in detail.
?Today we are announcing support for review snippets ? in Search Console, including new reports to help you find any issues with your implementation and monitor how this rich result type is improving your performance. ? https://t.co/Xaqqc3a1DY pic.twitter.com/6XPEFh2OnT
— Google Webmasters (@googlewmc) February 10, 2020
Google’s update will help you find any of the prevailing issues with your implementation of Review Snippets and will notice and monitor how these rich results will improve the performance of your webpages.
Also, Google will now allow all the webmasters to use the Rich Result Test Tool so that you can review or debug the markup code before making it live, and fix the issues with Review Snippets in Search Console.
Let’s First Understand What Review Snippet is?
Review snippet is a combined average review stars and rating score of reviewers generally shown alongside each other. It is a short excerpt of a webpage that is shown in the SERPs. Millions of websites use this structured data on their web pages with content like books, movies, events, products, etc.
As part of rich results, Google now will show valid reviews and ratings with other necessary data. This rich result will then appear on Google search queries and as a part of Google Knowledge panel, as shown below.
How to Fix Issues of Review Snippets in Search Console?
Now, in Google Search Console a new report is available for all the websites who have applied the review and rating markup structured data. This will help most SEO experts, webmasters, and website owners to get the most out of their reviews. This report will generate all the errors, warnings, and valid pages for review and rating markups.
Also, when you fix an issue, you can validate it by using the report, which makes Google recrawl the affected pages. This report supports all the current content types as Review Snippets. You can read more here about the rich result status report.
Once the Review Snippets are added to the pages with structured data, Google allows you to test those pages using the same Rich Snippet Tool. You can either submit a code snippet or a URL of any page. Once the test completes, it will show the errors or suggestions for your structured data else it will show the page is eligible for rich results.
Once you fix the issue with review snippets don’t forget to submit validation in the webmaster tool and that’ it! ?
Review snippets in the Performance Report
The Performance report in Google Search Console now shows the performance of the pages with reviews and rating markup on Google search queries.
With this added feature, now you can also check impressions, clicks, CTR of a page with review snippets. This will enable you to understand and better the performance of each page for whatever the dimensions they are trending for. In addition to that, you can also filter the data and see the queries, pages, countries, and devices that are bringing traffic from the review snippets.
Conclusion
This new tool will make the work easier for webmasters and website owners to understand the performance of the marked-up page with review snippets. Also, it will allow you to identify and fix issues with your Review Snippets in Search Console.
If you still have some queries, then You can hire an SEO Expert from MageComp for guidance and technical help to better the SEO with schema.org structured data.
