Mobile Commerce is the future of the eCommerce industry, as the number of mobile users is more than the number of desktop users. This makes it easy for businesses to target a vast crowd of customers at once.
Promoting your products is essential for successful branding and boosting sales. A flawlessly executed brand positioning strategy can potentially drive up mobile app installations, ultimately translating into more purchases.
A mobile-optimized eCommerce website is not enough to drive traffic and sales to your store from mobile users. If your rivals don’t have a mobile app yet, work on launching a mobile app as soon as possible. This will set you apart from competitors in the market, and you can cultivate customer loyalty and engagement.
Mobile devices are convenient to use anywhere. Hence, mobile apps deliver more conversion rates than mobile-optimized websites. Mobile Apps = high conversion rates
Shopify Mobile App is a game-changer when it comes to keeping track of your customer's browsing and purchase history, providing more reliable data than traditional websites. Moreover, you can send targeted push notifications to users based on their preferences, a feature that is not available on eCommerce websites.